The Deal That Changed Mobile — And the Man Behind It
There are moments in business history that everyone remembers the outcome of, but few people know the story behind. The launch of the original iPhone is one of them. The device itself became iconic almost instantly. The partnership that made it possible — the exclusive agreement between Apple and AT&T that brought it to market — is less well understood, even now.Negotiating that deal required navigating Apple at its most demanding. Steve...