Mason Jarvis, a Ph.D. engineer from Ohio State University, has revolutionized the flooring industry by applying his technical expertise to solve its most persistent problems. Through his company, Ironwood Floor Co., Mason Jarvis has developed FloorLogic™, a proprietary software platform that functions as a “digital nervous system” for flooring operations, transforming customer experience and helping franchise locations achieve remarkable results.
Unlike traditional flooring companies that leave customers in the dark about project timelines and progress, Ironwood’s system provides real-time tracking, automated notifications, and streamlined scheduling. When installers head to a job site, they simply tap a button on their mobile app, instantly notifying customers of their arrival—eliminating a major pain point in the industry.
This tech-forward approach has led to an impressive 98% customer satisfaction rate across all franchise locations, with units reaching profitability 40% faster than comparable home service franchises. The company meticulously tracks 27 distinct metrics for each location, creating data-informed feedback loops that drive continuous improvement.
By positioning Ironwood as “the orthopedic surgeons of the flooring world,” Jarvis has even transformed potential competitors into clients, with approximately 30% of business now coming from other contractors and designers who outsource their flooring work to Ironwood’s specialists.
For entrepreneurs in traditional service industries, Ironwood demonstrates how technology can revolutionize customer experience while creating new revenue streams through specialization and innovation.