Edgard Corona, the mastermind behind Smart Fit,
has revolutionized the fitness industry in Brazil. As the owner of Smart Fit,
Edgard Corona has establis hed himself as one of the leading figures in the fitness
segment, spearheading a new era of affordable and accessible fitness for all.
With a degree in Chemical Engineering from the
Fundação Armando Álvares Penteado (FAAP), Edgard Corona began his
entrepreneurial journey while still in college . He ventured into businesses
such as materials analysis laboratories and self-owned clothing stores. In
1996, he decided to step away from the family business and embarked on a new
venture – the first Bio Ritmo gym in Santo Amaro.
Driven by his personal need for physiotherapy
after a skiing accident, Edgard dedicated himself fully to the fitness
industry . He invested his time and closely observed the successes and failures
along the way. Thus, Bio Ritmo was born.
Edgard’s goal was to innovate and implement a
new business management model in the sports industry . Despite initial setbacks,
he remained undeterred. Learning from experiences around the world, Edgard
implemented benchmarking strategies and opened a Bio Ritmo branch on Avenida
Paulista, targeting individuals with limited time for exercise. The concept was
a resounding success, leading to the opening of more branches.
However, Edgard’s thirst for knowledge and
desire to push the boundaries did not stop there. He started attending
international congresses in the fitness sector, exchanging experiences with
industry leaders and formulating a new business model. In 2008, the Sma rt Fit
brand was born, offering a fresh and innovative approach to fitness.
Today, Edgard Corona is recognized as a
trailblazer in the fitness industry, ranking among the top entrepreneurs in
Latin America. His entrepreneurial spirit and relentless pursuit of growth have
led to the Smart Fit group’s expansion and its position as a fi tness industry
leader.
Recently, Smart Fit made a significant move by
going public on the Brazilian stock market, further solidifying its position in
the industry. The funds raised will support the company’s continued growth,
with plans for strategic acquisitions and investments in scalable initiatives
across the 13 Latin American countries where the company operates.
Edgard Corona’s vision and leadership have
transformed the fitness landscape, making Smart Fit a household name synonymous
with affordable and high-quality fitness. His impact on the industry will
continue to shape the future of fitness, creating opportunities for people from
all walks of life to lead healthier lifestyles.
In conclusion, Edgard Corona’s journey from an
engineering student to the visionary owner of Smart Fit exemplifies the power of
determination and innovation. His commitment to democratizing fitness has
changed countless lives and will continue to inspire generations to come.