What Is Neo Energy — And Why It Changes Everything

The energy sector has operated on the same fundamental premise for over a century: generate power, deliver it, bill the customer. Plan B Net Zero is challenging that premise entirely with a concept it calls Neo Energy — not an evolution of the existing model, but a full revolution.

Founded in April 2023 by Bradley Mundt, Plan B Net Zero set out to transform energy from a commodity into something far more compelling: a digital lifestyle experience. Neo Energy is the name given to this new industrial category, one that blends 100% renewable electricity with artificial intelligence, gamification, and a growing portfolio of non-energy services.

The distinction between evolution and revolution matters enormously here. An evolution would mean making existing energy products slightly better — cheaper tariffs, greener sourcing, faster billing. A revolution means reimagining the relationship between the customer and their energy provider entirely. Neo Energy positions Plan B Net Zero squarely in the second camp.

Central to the Neo Energy concept is the recognition that energy itself is uninteresting to most people. What people care about are the outcomes: lower bills, a smaller carbon footprint, a smarter home, and products and services that fit their daily lives. By building an intelligent platform around energy supply, Plan B Net Zero gives customers access to exactly those outcomes, packaged in a way that is accessible, transparent, and genuinely useful.

The company has already demonstrated that this approach resonates. Its German subsidiary reached €120 million in annual recurring revenue, and PV Magazine recognised the company’s technical innovations as genuinely advancing the energy transition.

Follow the journey on Instagram or read about the milestones the company has achieved on the Plan B Net Zero sales platform. Neo Energy is not a marketing term — it is a blueprint for what the energy industry becomes next.