Luxury advertisers who pay for print ads are not as interested in Gatopardo’s site. Big brands seek a different strategy when online. They desire influencers, Youtubers, and those with 200,000 or more followers on Instagram.
Mexico City’s major magazines mostly have an online presence; major legacy media outlets, like El Universal – Mexico’s top newspaper – are now investing more of their resources on internet news. Many have visited El Universal’s office. Editor Carlos Benavides has said that this newspaper company now has more people reading its news through mobile devices and tablets than through computers: Mexicans have embraced their mobile readers and respond to what the public’s both searching for and reading about.
Mexico’s media takes social networks seriously. It can see what people look at and which created profiles and photo galleries respond as well. The shifts in strategies at El Universal reflects a fact: Mexico drives the highest rates of smartphone penetration in all of Latin America with approximately 65 million internet users. While legacy news organizations experiment with digital media, many of Mexico’s most dynamic actions in online news come from independent outlets, like Animal Politico or Sin Embargo. The office of Animal Politico’s Editor in Chief is Dulce Ramos, who has wisely said that said that one of the top boosters for online media is a simple fact: Mexico City’s youth increasing use social media to participate in political debates.
Salvi Rafael Folch Viadero – The Man of Action
Salvi Rafael Folch Viadero serves both his country and his media. He knows the fine print. He knows media law.